Abstract:
Current society is characterized by successive aspects related to changes in behavior, directly affected by a mediatic culture which drastically alters the way of life and of relating with each other. The last decades were decisive for it to arrive at the current model, with the break in paradigms in the formats of cultural conservatism in the, up to then, existing forms. With the advent and implantation of economic models, forms of consumption, new information technologies the planet, dominated by globalization, deconstructed the old and implanted the new. These influences contributed drastically to the fact that people in society latch their vision on the focus toward power and possession. Since then, the current human being has become rushed, bound to full agendas and full of expectations to which he or she bows to conquer them. Consumption is one of the many changes which current society has experienced as a phenomenon of the globalized mass. Behind the economical side which foments the different forms of globalized growth is the greed of those who foment the capital and profits. The essential is the main counterpoint against this consumerist phenomenon and the physical and psychic dependence of an uncontrolled mass faced with the stimulation without scruples aimed at consumption. The central proposal of the essential has its base in the main structure of contentment. The technological model at the service of the capital created the culture of disposables and obsolescence to stimulate a vicious cycle in the individual. This phenomenon has its serious social consequences. Consumption without criteria and motivated by waves of the heat of emotion without discipline has globally increased a broken State caused by unpayable debts as well as an elevated index of indebted people and the home economic structure hostage to abusive interests and moneylenders. One of the worst consequences of out of control consumption is the increase in the phenomenon of the ghetto. The consumption culture increasingly pushes individuals to the underworld of the worthless, of those who can’t finance the greed of the financial conglomerates in our society. The research talks of the mediatic influences which form consumption. It highlights and reflects on this consumer monster of the basic economies of the salaried families in our society. Upon pointing out essentiality the goal is not to restrain the necessary consumption, but the type which feeds human excess and vanity.
