Resumo:
This thesis reflects on some aspects of the current period of globalization which has
been called the era of foolery, term used to characterize the excesses and follies
caused by serious problems which have been happening in the last decades. It
analyzes ethical consumption as an attitude which each individual can adopt to
contribute to the sustainability of the planet. Its base for analysis is the lobster
production chain in the region of the Paranaíba River Delta of PI and MA and the
implantations of an environmental education based on some ethical principles as a
possibility for developing this attitude and not permitting that sustainability becomes
another market fallacy faced with so much consumerism.