Resumen:
In a time when the world is experiencing deep transformations to talk about ethic in a
general sense and ethic that starts from the managerial point of view which is the
organizational conductor, it is highly important by the proposed reflection of the
values in a globalized era characterized by the competitiveness marketing in the field
of administration. The general objective of this study is to investigate if the ethical
profile of the manager have influence in the environment where is inserted. According
to the mentioned objectives this study is defined as a qualitative investigation such as
exploratory seeking to consider a better understanding of the problem in order to
make it more precise. For the reason that the ethical analysis be restricted in the
example of a manager in a company grou located in a state of Bahia, this is a case
study. Therefore, the proposed investigative methodology refers to the qualitative
study with the support of the semi- structure interview of the manager speaking about
the influence of the principles of the Care Ethic in the professional dealings of the
modern manager which the investigative instrument of collected data went for Bardin
analisis of the content in the light of the Theory of Social Representations. It was
identified in this study the importance of the profile and ethic role of the manager and
his influence in the internal and external organizational environment since that the
relevant entities in the existence of the company tends to look to the managers as
role models. The study also presents the challenge of the modern manager to
overcome the many situations imposed by the changes in the trends of the globalized
world considering the responsibilities of the socio-environment which is originated by
the ethical standard.
