Resumo:
Corporate Social Responsibility - CSR has assumed an important role for companies
being adopted, by many, as a management strategy. This study is the result of analysis
of the impacts on the adoption of management based on ethics and social responsibility
in the retail supermarket industry. Therefore, we sought to evaluate by means of
literature and documentary vision of authors in relation to the concepts of ethics and
CSR, as well as the effects of the accession of CSR as a management strategy in the
retail supermarket companies. This study is structured in four chapters. The first chapter
presents and discusses the viewand concepts of several authors about ethics in this new
economic context and discusses about CSR management strategy. Chapter two
discusses CSR within the companies in the retail supermarket focusing the vocation on
this sector for CSR, as well as presents and characterizes the Ethos Social
Responsibility pointing and the possible benefits that businesses can achieve by
adopting the same strategy as management. Chapter three presents parameter as a
branch company of theretail supermarket sector, after its characterization is reported as
it was the inclusion of CSR in the management of this company and its environmental
projects deployed from Ethos indicators. The discussion and reflection on the
importance of ethics and CSR as a management strategy in the retail supermarket
business is included in chapter four. The results obtained through the object of research
shows that investments in socially responsible actions can generate value for companies
because they make it more competitive.
