Ética e responsabilidade social nas empresas varejistas do setor de supermercados

Abstract

Corporate Social Responsibility - CSR has assumed an important role for companies being adopted, by many, as a management strategy. This study is the result of analysis of the impacts on the adoption of management based on ethics and social responsibility in the retail supermarket industry. Therefore, we sought to evaluate by means of literature and documentary vision of authors in relation to the concepts of ethics and CSR, as well as the effects of the accession of CSR as a management strategy in the retail supermarket companies. This study is structured in four chapters. The first chapter presents and discusses the viewand concepts of several authors about ethics in this new economic context and discusses about CSR management strategy. Chapter two discusses CSR within the companies in the retail supermarket focusing the vocation on this sector for CSR, as well as presents and characterizes the Ethos Social Responsibility pointing and the possible benefits that businesses can achieve by adopting the same strategy as management. Chapter three presents parameter as a branch company of theretail supermarket sector, after its characterization is reported as it was the inclusion of CSR in the management of this company and its environmental projects deployed from Ethos indicators. The discussion and reflection on the importance of ethics and CSR as a management strategy in the retail supermarket business is included in chapter four. The results obtained through the object of research shows that investments in socially responsible actions can generate value for companies because they make it more competitive.