Emancipação institucional e comunitária: comunicação e sustentabilidade

Abstract

Introduction: It considers the fundamental relevance of the communication processes for the social organizations, as they relate to the contexts of narrative dispute about the self-referenced identities, and it carries out an analysis of the concepts pertinent to sustainability. Goal: Get to know the architecture of the communication process in civil society, as well as its political functioning and its cathartic dispositions which are something specific to faith communities from the perspective of contextuality. Methodology: Bibliographic-conceptual research with the intent of constructing specific referentials for the comprehension of the problem at issue, that is, communication as a human and social phenomenon. Throughout the research, incursions were made into the argumentative logic of the Italian thinker, Antônio Gramsci, and of his interpreters, with the goal of gathering approximations with respect to the theoretical approach to certain social practices related to communication and how they are conceptually processed. Results: Communication is both a narrative form of the social organizations as well as a way to self-reference the role they exert on the immediate contexts. The fluency of the communication is submitted to the forms of esthetic organization of the functional elements of language, as well as their interaction with the need of forms of self-comprehension faced with temporal contextuality. The specific forms which substantiate the communication in modernity are organized through a process which submits the individuals to a privatizing egotism specific to the idea that the human being is the only one responsible for its existence, ignoring the collective aspects of the human production of meanings, that is, the social character of human relations. In this sense, the concept of catharsis, sought in Gramsci, is referenced in this research as a possibility of comprehension of the process through which the subjects placed in situations of domination and passivity, socialized within the metabolic values of liberal egotism of the capitalist society, can go on to a situation of conscious autonomy involved with the collectivity. Conclusions: Communication is a collaborative activity which, through catharsis, self-references the social identity of a certain human group in a specific contextuality, conditioning the connotation of its meanings to sustainability as its best performance to overcoming the privatizing egotism of the social experience.